Which pharmaceutical product launch was known for its 'HAART strategy' that revolutionized treatment marketing and became a turning point in managing a global epidemic?

In the world of pharmaceutical marketing, certain product launches stand out as game-changers that transformed both treatment paradigms and industry practices. This trivia question focuses on one such revolutionary medical product launch that not only saved countless lives but also established new standards for how medical innovations are introduced to healthcare professionals and patients. Test your knowledge of this landmark medical marketing case study!

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Antiretroviral cocktail therapy (1996) - The first effective HIV treatment marketed as a comprehensive solution rather than individual medications
Prozac (1987) - Marketed as the first SSRI antidepressant with fewer side effects, changing mental health treatment conversations
Lipitor (1996) - The cholesterol-lowering statin that pioneered direct-to-consumer marketing for preventative medications
Viagra (1998) - Pfizer's breakthrough that created an entirely new marketing approach for lifestyle medications