Which pharmaceutical company was the first to receive FDA approval for direct-to-consumer television advertising of prescription medications in 1997, revolutionizing medical marketing?

The pharmaceutical and medical device industries have launched some of the most influential marketing campaigns in history. These campaigns not only introduced revolutionary products but also raised awareness about various health conditions and treatment options. This trivia question focuses on a groundbreaking marketing strategy that changed how medical products are advertised to both healthcare professionals and consumers. Test your knowledge of medical marketing history!

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Pfizer for Viagra
Schering-Plough for Claritin
Johnson & Johnson for Procrit
Eli Lilly for Prozac