Which popular brand started as a mail-order catalog company selling only watches in 1888, before evolving into a retail giant with iconic pop culture collaborations?

The intersection of retail branding and pop culture has created some of the most recognizable icons in our modern world. Many major brands have undergone fascinating evolutions that reflect changing cultural trends and consumer preferences. This trivia question explores how one major brand strategically transformed its identity to become a cultural phenomenon beyond its original product offering.

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Sears
Target
Walmart
Macy's