Which major bookstore chain pioneered the concept of a membership program that offers a flat percentage discount on all purchases rather than a points-based system?

In the competitive world of publishing and bookselling, loyalty programs have become crucial for retaining customers. Major bookstore chains and independent shops alike have developed innovative ways to reward their most dedicated readers. This poll tests your knowledge about one of the most successful loyalty programs in the literary retail space that revolutionized how bookstores engage with their customers.

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