Which candy famously appeared in 'E.T. the Extra-Terrestrial' (1982) after M&M's declined the opportunity, resulting in a 65% sales increase following the film's release?

Product placement in movies has become a massive marketing strategy, but one particular candy placement in the 1980s changed the game forever. This famous collaboration between a beloved sci-fi film and a chocolate brand created one of the most successful product placement deals in history, boosting sales dramatically and setting a new standard for brand integration in entertainment. Do you know which iconic movie-candy partnership started this revolution?

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• Reese's Pieces
• Skittles
• Hershey's Kisses
• Jelly Belly jelly beans

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