Which store area in supermarkets is commonly known as the 'Golden Zone' and is considered prime product placement territory?

In the competitive world of food retail, store layout is far from random. Grocery stores and supermarkets carefully design their spaces using psychological principles to influence shopping behavior. From strategic product placement to calculated traffic flow patterns, these design choices can significantly impact what customers purchase and how much they spend. Test your knowledge about the fascinating psychology behind food store layouts!

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Eye-level shelving (between waist and eye height)
Endcap displays at the end of aisles
The center 'action alley' in the middle of the store
The first 10 feet upon entering the store (the 'decompression zone')