Which innovative experiential feature was FIRST widely adopted by independent record stores in the 2010s that helped spark their revival?

In recent years, music retailers have had to reinvent themselves in the face of digital streaming dominance. This trivia question explores an innovative trend in music retail that has helped brick-and-mortar record stores not just survive but thrive in the digital age. Test your knowledge about how experiential marketing has transformed the modern record store landscape!

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In-store vinyl pressing machines allowing customers to create custom records on demand
Record Store Day exclusive releases and events (launched April 2008)
Subscription-based listening booths with monthly membership fees
AR/VR stations allowing customers to virtually meet artists while shopping