Which iconic sports brand slogan was created in 1988 by advertising executive Dan Wieden, inspired by the last words of convicted murderer Gary Gilmore before his execution?

In the competitive world of sports apparel and equipment, brand slogans have played a pivotal role in defining company identities and connecting with athletes and fans worldwide. Some slogans have become so iconic that they've transcended their marketing origins to become cultural touchstones. This trivia question tests your knowledge of one of the most transformative marketing decisions in sports business history - a slogan that helped elevate a struggling company to global dominance.

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• Nike: "Just Do It"
• Adidas: "Impossible Is Nothing"
• Under Armour: "Protect This House"
• Reebok: "I Am What I Am"

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