Which retail giant pioneered the use of 'Geofencing' technology to send push notifications to customers when they entered specific geographic boundaries around their stores?

Location intelligence has transformed how retailers analyze market potential and customer behavior. Geographic Information Systems (GIS) have become essential tools in retail planning, allowing businesses to visualize spatial data and make more informed decisions about store locations, market penetration, and customer targeting. Test your knowledge about this fascinating intersection of geography and retail innovation!

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Target
Macy's
Walmart
Home Depot