Which major sports brand deliberately chose its signature bright orange color because research showed it was the most visible color in scientific studies?

Sports brands invest millions in color psychology to create powerful emotional connections with fans and athletes. Colors can evoke feelings of speed, strength, victory, and team loyalty. Some color choices have become so iconic they're instantly recognizable worldwide, while others have transformed through rebranding efforts to modernize their appeal. Test your knowledge about the strategic use of color in major sports brands!

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Nike
Wilson
Gatorade
Spalding