Which movie set a record for the highest-grossing product placement deal at the time when Heineken reportedly paid $45 million for James Bond to switch from his signature martini to their beer?

Product placement has become a sophisticated art form in Hollywood, blending brands into storylines while creating iconic moments in film and television history. From subtle integrations to scene-stealing products, these strategic placements can significantly impact consumer behavior and brand recognition. Test your knowledge of how the film and television industry has transformed product placement into a powerful marketing tool that influences viewers' purchasing decisions.

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