Which 1999 film pioneered viral marketing by creating a fake documentary and website claiming the footage in the movie was real, leading many viewers to believe the events actually happened?

Test your knowledge of innovative film marketing campaigns that broke new ground in the industry! The most successful movies aren't just about what happens on screen - sometimes the way they're promoted to audiences creates just as much cultural impact. This question focuses on a groundbreaking marketing strategy that changed how films are promoted forever.

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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