Which positioning strategy did National Geographic Maps adopt in 2010 that revolutionized the geography product market?

In the geography industry, map publishers strategically position their products to appeal to different market segments - from professional cartographers to casual travelers. This positioning affects everything from color schemes to feature emphasis, price points, and distribution channels. Test your knowledge about how one of the world's most famous map brands has positioned itself in this competitive landscape!

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Adventure-Ready Maps: Introducing tear-resistant, waterproof paper as standard for all recreational maps
Luxury Cartography: Focusing exclusively on high-end, leather-bound collector's editions
Digital-First: Discontinuing all physical maps to focus solely on digital subscription services
Educational Bundling: Selling maps exclusively as components of classroom curriculum packages