Which calculator brand launched the 'Math Is Beautiful' advertising campaign that featured famous mathematical patterns and won a Cannes Lion award for creative marketing in 2018?

The intersection of mathematics and marketing has led to some groundbreaking product launches and advertising campaigns. Companies specializing in mathematical tools, software, and educational resources have employed various strategies to reach their target audiences. Test your knowledge about notable mathematical product launches and their marketing approaches!

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Texas Instruments with their TI-Nspire CX II series
Casio with their ClassWiz FX-991EX line
HP with their Prime Graphing Calculator
Sharp with their EL-W516 Scientific Calculator