Which retail giant's famous tagline "Just Do It" was inspired by the final words of convicted murderer Gary Gilmore before his execution in 1977?

Behind every successful brand is a memorable tagline that captures its essence and sticks in consumers' minds. These short phrases have become part of our cultural lexicon, sometimes outliving the products they were created to promote. Test your knowledge of retail history and brand identity by identifying which famous company is behind this iconic slogan that helped shape consumer behavior and pop culture.

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Nike
Adidas
Reebok
Under Armour