What psychological principle was primarily leveraged in the famous 'Got Milk?' campaign that made it so effective?

The 'Got Milk?' advertising campaign, launched in 1993, became one of the most recognized slogans in advertising history. Behind this simple question was sophisticated consumer psychology research that revolutionized how we think about brand messaging. This campaign didn't just sell milk—it created a cultural phenomenon by leveraging psychological principles about perceived scarcity and the fear of missing out. Test your knowledge about this groundbreaking campaign that changed the advertising landscape forever!

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Deprivation motivation - showing people without milk to trigger anxiety about not having it when needed
Social proof - featuring celebrities to suggest that drinking milk was popular among admired figures
Nostalgia marketing - connecting milk consumption to childhood memories and comfort
Scarcity marketing - suggesting milk was limited in availability to increase perceived value