Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing a visual album with no prior promotion that became a landmark in music marketing?

Throughout music industry history, certain marketing campaigns have revolutionized how artists connect with fans and promote their work. These innovative strategies have become case studies in experiential marketing and brand development. Test your knowledge about some of the most influential music marketing campaigns that changed how the industry approaches fan engagement and album promotion.

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Beyoncé with her self-titled album
Taylor Swift with '1989'
Drake with 'If You're Reading This It's Too Late'
Radiohead with 'In Rainbows'