Which sports brand pioneered the concept of in-store basketball courts where customers could test shoes before purchase, leading to a retail revolution in the 1990s?

In today's competitive sports retail landscape, brands are constantly seeking innovative ways to connect with consumers beyond traditional shopping. Experiential marketing has transformed how sports retailers engage customers, creating immersive brand experiences that drive loyalty and sales. This poll tests your knowledge about a groundbreaking experiential marketing initiative that changed the sports retail industry.

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Nike, with their Niketown flagship stores featuring indoor basketball courts and athletic testing zones
Adidas, with their Performance Centers allowing customers to play on regulation-sized courts
Reebok, with their Pump Test Zones where customers could try shoes in simulated game conditions
Foot Locker, with their House of Hoops concept stores featuring celebrity athlete appearances and testing areas