Which toy brand executed a remarkable turnaround through multimedia strategy, launching six successful animated films between 2010-2018 after nearly going bankrupt in the early 2000s?

Test your knowledge of iconic brand relaunches and revivals in pop culture! The entertainment industry is full of strategic product launches that capitalize on nostalgia and cultural trends. This trivia question focuses on one of the most successful brand revival campaigns of the 2010s that transformed a declining toy line into a global pop culture phenomenon through strategic media partnerships, innovative product launches, and savvy marketing.

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LEGO
Barbie
Hot Wheels
My Little Pony