Which linguistic device is primarily employed in the naming of the cereal mascot 'Tony the Tiger' that helps make it more memorable?

Brand mascots often use specific linguistic features to create memorable and effective brand associations. From alliteration to rhyming patterns, these characters leverage language techniques to enhance brand recall and create emotional connections. This trivia question explores how one famous mascot's name utilizes a specific linguistic device that has contributed to its decades-long success.

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Alliteration (repetition of initial consonant sounds)
Assonance (repetition of vowel sounds)
Onomatopoeia (words that phonetically imitate sounds)
Consonance (repetition of consonant sounds in the middle or end of words)