Which sports organization was the first to launch an 'Innovation Lab' specifically focused on enhancing the retail experience with AR try-on technology for jerseys and equipment?

In today's competitive sports retail landscape, innovation labs are revolutionizing how athletic brands connect with fans through technology and unique shopping experiences. Major sports retailers and leagues are investing heavily in these labs to stay ahead of consumer expectations and capitalize on emerging trends. Test your knowledge about a groundbreaking sports retail innovation that changed how fans shop for team merchandise!

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NBA (National Basketball Association)
NFL (National Football League)
Nike's Sports Innovation Hub
UEFA (Union of European Football Associations)