Which ancient civilization invented the first known customer loyalty program using clay tokens that customers could collect and later exchange for products?

In ancient civilizations, marketplaces and bazaars were sophisticated commercial centers with complex systems for product distribution, promotion and customer loyalty. The earliest merchants developed innovative retail practices that still influence modern commerce today. Test your knowledge about the retail operations and branding strategies of ancient marketplace systems that helped shape global trade for millennia.

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Mesopotamian merchants (circa 3000 BCE)
Egyptian bazaar vendors (circa 2500 BCE)
Phoenician traders (circa 1500 BCE)
Roman market sellers (circa 100 BCE)