Which innovative digital marketing strategy did Disney+ use during its launch that contributed to gaining over 10 million subscribers on its first day?

In today's competitive streaming landscape, major studios and networks employ sophisticated digital marketing techniques to attract and retain subscribers. From targeted campaigns to platform-exclusive content, marketing strategies have evolved dramatically in the digital era. Test your knowledge about how major players in film and television market their streaming platforms!

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Pre-launch bundle offer combining Disney+, Hulu, and ESPN+ at a discounted rate to create perceived value and ecosystem lock-in
Limited-time free trial exclusive to Amazon Prime members, leveraging Amazon's existing customer base
Exclusive partnership with Apple giving all iPhone 11 purchasers a free 2-year subscription
Social media campaign where subscribers could vote on which legacy Disney content would be added to the platform first