Which traditional Japanese paper company underwent a major rebranding in 2012 that transformed it from a struggling local business into an internationally recognized luxury brand for handcrafted washi paper products?

In recent years, many traditional craft businesses have modernized their branding while preserving cultural heritage. These companies have transformed centuries-old practices into contemporary luxury brands, often through careful rebranding strategies. This poll tests your knowledge about a significant corporate rebranding that revitalized a traditional cultural craft and positioned it globally.

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Hosokawa Washi
Kamoi Kakoshi Co.
Awagami Factory
Ozu Washi