Which fast food chain first pioneered the 'value meal' concept that bundled items at a discount price?

The fast food industry has revolutionized not just what we eat, but how we pay for it. Behind the seemingly simple menu boards lies decades of psychological pricing research and strategic innovation. This trivia question explores one of the most successful pricing strategies that changed how an entire industry markets its offerings to consumers. Test your knowledge about the business decisions that shaped modern food retail!

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McDonald's with its 'Extra Value Meal' in 1991
Burger King with its 'Value Menu' in 1989
Wendy's with its 'Combo Choices' in 1983
Taco Bell with its '3-Item Deal' in 1988