How much did Nike originally pay graphic design student Carolyn Davidson for creating the iconic swoosh logo in 1971?

Nike's swoosh logo is one of the most recognizable brand symbols in the world of sports. But the origin story of this iconic design might surprise you! Test your knowledge about one of the most successful brand identity transformations in sports retail history. Do you know the real story behind the swoosh that adorns everything from athletic shoes to professional jerseys?

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$35
$1,200
$5,000
She was given lifetime Nike products instead of a cash payment