Which 1970s blockbuster film is credited with revolutionizing movie merchandising after the studio famously allowed director George Lucas to retain merchandising rights instead of taking his full director's fee?

The film industry has long been a powerhouse not just in entertainment but also in product marketing and merchandising. Major movie franchises have transformed how we think about product tie-ins and retail experiences. This trivia question explores a landmark moment in film merchandising that forever changed how studios approach the business side of filmmaking.

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Star Wars (1977)
Jaws (1975)
Superman (1978)
Close Encounters of the Third Kind (1977)