Which global beverage brand redesigned its packaging in 2018 to incorporate traditional Japanese 'Mizuhiki' art, the ceremonial cord-tying technique used for special gift-giving occasions?

Packaging design often incorporates cultural symbols and traditions to create authentic connections with consumers from specific backgrounds. Beyond aesthetics, these cultural elements in packaging can communicate heritage, values, and tradition. Test your knowledge about how global brands have integrated cultural traditions into their packaging designs to respect and celebrate diverse cultural identities while expanding their market reach.

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Coca-Cola's limited edition Sakura bottles
Suntory's premium whisky collection
Arizona Tea's Japanese green tea series
Pepsi's Mount Fuji commemorative cans