When Whole Foods Market underwent its major rebranding in 2016, which color became the primary focus of their new visual identity, replacing their previous earthy brown palette?

The natural products industry often uses strategic color psychology to connect consumers with their brand ethos. Companies in this space carefully select colors that evoke feelings of sustainability, purity, and environmental consciousness. This poll tests your knowledge about a major shift in brand color strategy from one of the world's leading natural products retailers - a change that represented their evolution and commitment to sustainability.

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