Which e-commerce innovation, first widely implemented by Amazon in 1997, is credited with dramatically increasing consumer trust in online shopping?

In the history of e-commerce, certain innovations fundamentally transformed how consumers shop online. While many companies contributed to digital retail evolution, one pioneering platform introduced a feature that revolutionized online shopping and consumer confidence. Test your knowledge of this pivotal moment in e-commerce history that helped establish trust in virtual transactions.

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Customer product reviews and ratings system
One-click purchasing patent
Personalized product recommendations
Prime membership subscription model