Which gaming company pioneered the first large-scale virtual shopping festival in a multiplayer game, allowing real brands to sell digital products in 2018?

The gaming industry has revolutionized retail experiences through in-game purchases and virtual marketplaces. From skins and characters to entire virtual storefronts, gaming platforms have created innovative retail models that generate billions in revenue. This trivia question explores a significant milestone in the evolution of virtual shopping experiences that changed how players interact with brands in digital spaces.

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