Which prescription medication was featured in the first FDA-approved direct-to-consumer television advertisement in the United States in 1997, launching a new era in pharmaceutical marketing?

In the world of healthcare marketing, a significant shift occurred when pharmaceutical companies began advertising prescription medications directly to consumers rather than solely to healthcare providers. This revolutionary approach to medical marketing created a new paradigm in how medications are promoted and requested by patients. This trivia question explores a landmark moment in medical marketing history that forever changed the relationship between pharmaceutical companies, patients, and healthcare providers.

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Claritin (loratadine) for allergies
Prozac (fluoxetine) for depression
Lipitor (atorvastatin) for high cholesterol
Viagra (sildenafil) for erectile dysfunction