Which innovative loyalty program feature did Nike introduce in 2018 that revolutionized sports retail customer engagement by connecting digital purchases to in-store experiences?

The sports retail landscape has transformed dramatically in the digital age, with companies implementing innovative customer engagement strategies to stay competitive. Major sporting goods retailers have embraced various technologies and loyalty programs to enhance the shopping experience both online and in physical stores. Test your knowledge about how one major sports retailer revolutionized its customer engagement approach.

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Nike Plus Scan: A feature allowing customers to scan any product in-store to unlock exclusive digital content and athlete testimonials
Nike App at Retail: A feature enabling customers to reserve products, access exclusive drops, and use instant checkout while physically in Nike stores
Nike Match: A price-matching guarantee that automatically refunded customers if they found a lower price online within 14 days of purchase
Nike Team Connect: A feature pairing customers with professional athletes for personalized product recommendations based on their activity data