Which company introduced the first modern retail loyalty program in 1896, revolutionizing customer retention with collectible stamps that could be redeemed for merchandise?

Loyalty programs have been a cornerstone of retail strategy for longer than many realize. While modern programs use sophisticated digital systems, their historical roots reveal fascinating insights into consumer behavior and relationship marketing. This poll examines a pivotal moment in loyalty program history that changed how retailers approached customer retention. Test your knowledge of this retail innovation that bridged traditional commerce with modern customer engagement practices.

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S&H Green Stamps (Sperry & Hutchinson Company)
American Express with their Membership Rewards program
Sears Roebuck with their Catalog Points program
Montgomery Ward with their Shoppers Dividend plan