Which retail brand launched the groundbreaking 'Plant the Box' campaign where packaging contained native wildflower seeds that could be planted directly into soil?

Sustainability has become a major focus for retail brands targeting environmentally conscious consumers. Companies are implementing various eco-friendly marketing strategies to showcase their commitment to the natural world. This trivia question tests your knowledge about innovative green marketing campaigns that have made significant impacts in the retail industry.

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Patagonia's Seed Box Initiative
Lush Cosmetics' Bloom & Grow Program
The Body Shop's Earth First Collection
Seventh Generation's Regenerative Packaging