Which Broadway production was the first to use a comprehensive digital marketing strategy including livestreamed rehearsals, interactive social media campaigns, and virtual reality theater tours?

The performing arts industry has undergone significant transformation in how productions are marketed to audiences. Broadway, in particular, has embraced innovative digital marketing strategies to reach new demographics and maintain relevance in the entertainment landscape. This poll tests your knowledge about a groundbreaking marketing initiative that changed how Broadway shows connect with potential audiences.

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