Which religious text publishing company pioneered the 'Wisdom Everywhere' campaign that introduced NFC-enabled scripture pages allowing readers to access multimedia commentaries via smartphone?

In the digital age, religious and philosophical text publishing has undergone significant transformation. Traditional sacred texts now compete in modern retail environments with innovative marketing approaches. This poll tests your knowledge about a groundbreaking marketing campaign that revolutionized how spiritual texts are marketed and distributed in the contemporary marketplace, bridging ancient wisdom with modern consumer behaviors.

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Zondervan's HarperCollins Christian Publishing with their NIV Bible editions
Oxford University Press with their annotated religious texts collection
Shambhala Publications with their Buddhist text modernization initiative
Penguin Random House's Spiritual Classics division with their interfaith series