Which company first marketed their pharmaceutical products using the now-common 'mechanism of action' animation style showing how drugs work at the cellular level?

The intersection of science and product marketing has led to some revolutionary campaigns and design choices. Companies selling scientific equipment, pharmaceuticals, and consumer technology often use clever strategies to communicate complex benefits. This poll tests your knowledge of how scientific innovations have been marketed and designed for consumer understanding and appeal.

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Pfizer (1997)
Merck (1991)
Genentech (1989)
GlaxoSmithKline (2001)