Which scientific equipment company's 2018 advertising campaign featured researchers as 'Science Superheroes' and resulted in a 47% increase in laboratory equipment sales?

In the competitive world of scientific equipment and research tools, marketing innovation can significantly impact brand recognition and customer loyalty. This poll tests your knowledge about one of the most successful science product advertising campaigns that revolutionized how scientific instruments were marketed to research institutions and laboratories. The campaign in question broke traditional marketing norms in the scientific community and created unprecedented brand awareness.

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Thermo Fisher Scientific's 'Accelerating Science' campaign
Shimadzu's 'Excellence in Science' initiative
Agilent Technologies' 'Discover the Extraordinary' program
PerkinElmer's 'Innovators at Heart' series