Which emerging technology has Nike implemented in select stores that allows customers to digitally scan their feet for perfect shoe fitting?
The sporting goods industry is undergoing a technological transformation with innovative retail approaches changing how consumers shop for and experience sports products. From virtual try-ons to AI-powered personalization, sports retailers are pioneering new ways to connect with athletes and enthusiasts. Test your knowledge about cutting-edge sports retail innovation happening right now!
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- Nike Fit - a computer vision and machine learning solution that scans feet with 13 data points to recommend ideal shoe size
- Nike Mirror - augmented reality mirrors that show how shoes would perform during specific sports activities
- Nike Pulse - biometric scanners that measure foot pressure points during movement to suggest optimal shoe models
- Nike Custom - 3D printing kiosks that create custom insoles while customers wait in-store
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