Which Broadway show pioneered the 'rush ticket' lottery system that has since become a standard marketing and accessibility strategy across the performing arts industry?

Theater marketing has evolved dramatically over the decades, with shows employing increasingly sophisticated campaigns to attract audiences. From traditional playbills to digital innovations, the performing arts industry has adapted to changing media landscapes while maintaining the magic of live performance. This trivia question focuses on a groundbreaking marketing campaign that changed how Broadway shows connect with audiences.

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Rent (1996)
The Phantom of the Opera (1988)
Hamilton (2015)
Wicked (2003)