Which traditional Japanese art form inspired Suntory's limited edition whisky packaging that won the 2022 Global Packaging Design Grand Prize for cultural preservation?

Traditional cultural elements are increasingly being incorporated into modern product packaging as a way to preserve heritage and create authentic connections with consumers. From symbolic colors to ancestral patterns, packaging has become a canvas for cultural storytelling and identity expression. This fusion of tradition and modern commerce represents an innovative approach to keeping cultural practices alive in everyday consumer experiences.

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Origami (paper folding)
Ukiyo-e (woodblock prints)
Kintsugi (golden joinery repair)
Sumi-e (ink wash painting)