Which retail technology innovation first allowed sports fans to virtually 'try on' team jerseys without physically wearing them?

The sports retail landscape has transformed dramatically with technological innovations. From basic cash registers to sophisticated omnichannel experiences, technology has revolutionized how fans purchase their favorite team merchandise and equipment. Test your knowledge about one of the most significant technological advancements that changed the sports retail experience forever.

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• Augmented Reality (AR) mirrors, first implemented by Nike in 2018
• Virtual Reality (VR) headsets, pioneered by Adidas in 2016
• 3D body scanning kiosks, introduced by Under Armour in 2019
• AI-powered smartphone apps, developed by Fanatics in 2017

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