Which company first introduced the 'upside-down' bottle design for condiments that allowed the product to be stored cap-down, reducing waste and improving user experience?

Test your knowledge about one of the most significant packaging innovations in retail history that changed consumer behavior and revolutionized a major industry. This seemingly simple design change had profound economic and environmental implications while solving a common consumer frustration. How well do you know this landmark product development case study that's now taught in business schools worldwide?

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