Which iconic sports brand first introduced the concept of customizable athletic shoes through an online platform where customers could design their own colorways and features?

Athletic footwear has transformed from basic sports equipment to fashion statements and technological marvels. Behind this evolution are brilliant marketing campaigns and customer experience innovations that changed how consumers interact with sports brands. This poll tests your knowledge about a pivotal moment in sports marketing history that revolutionized customer feedback integration and product development.

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Nike with their NIKEiD program (launched 1999)
Adidas with their mi adidas platform (launched 2002)
Reebok with their YourReebok customization service (launched 2004)
Puma with their Puma Custom Studio (launched 2001)