Which store layout strategy is known as the 'Gruen Transfer' effect, where retailers deliberately disorient shoppers to encourage more browsing and impulse purchases?

Store layouts are carefully engineered to influence shopper behavior and maximize sales. From the placement of essential items to the direction customers are guided through the store, every detail is strategically planned. This trivia question explores one of the most effective and widely-used store layout techniques employed by major retailers worldwide. Test your knowledge about how stores are designed to shape your shopping experience!

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The Forced-Path Layout (where shoppers must follow a predetermined path through the entire store, like in IKEA)
The Grid Layout (where aisles are arranged in parallel lines with systematic product organization, common in grocery stores)
The Free-Flow Layout (where fixtures and displays are arranged in an asymmetrical pattern, common in fashion boutiques)
The Loop Layout (where a main aisle circles the store's perimeter with specialized departments in the center)