Which digital marketing strategy first allowed major telescope manufacturer Celestron to achieve a 40% increase in their direct-to-consumer sales between 2018-2020?

The astronomy industry has evolved significantly in how observatories, planetariums, and telescope manufacturers market their products and services to both amateur stargazers and professional astronomers. This poll tests your knowledge about the digital marketing techniques that have revolutionized how astronomical equipment and experiences are promoted to consumers worldwide.

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