Which children's book marketing campaign created unprecedented demand by using the tagline 'I guarantee you will be surprised' and strictly embargoed book details until release day?

The publishing industry has seen remarkable brand stories that transformed how we consume literature. Some publishing innovations created entirely new markets and reading behaviors, disrupting centuries-old traditions. This trivia question explores one of the most successful brand storytelling examples in literary retail history - a case that fundamentally changed reader engagement and created a global phenomenon. Test your knowledge of this literary marketing masterpiece!

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• The 'Midnight Magic' campaign for Harry Potter and the Deathly Hallows (2007)
• The 'Wonder Awaits' campaign for The Chronicles of Narnia complete collection (2005)
• The 'Unlock Your Imagination' campaign for A Series of Unfortunate Events (2004)
• The 'Begin the Adventure' campaign for Percy Jackson & The Olympians (2010)

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