Which pharmaceutical marketing campaign was the first direct-to-consumer campaign for a prescription drug after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has created some of the most memorable and impactful marketing campaigns in history, changing how we think about medicine and health. These campaigns have transformed medications from mere treatments to household names. Test your knowledge about one of the most influential pharmaceutical marketing campaigns that changed industry standards and patient awareness!

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Pfizer's Viagra campaign featuring Bob Dole as spokesperson
AstraZeneca's 'Purple Pill' campaign for Nexium
Eli Lilly's 'Depression Hurts' campaign for Cymbalta
Merck's 'Once a Day Fosamax' campaign for osteoporosis