Which film franchise pioneered the 'Secret Trailer' product launch strategy, where a surprise teaser trailer was shown in theaters without any prior announcement, creating massive online buzz?

Major film studios often orchestrate elaborate product launches for their biggest movie franchises. These launches can involve global marketing campaigns, merchandise releases, theme park attractions, and coordinated promotional events across multiple channels. Test your knowledge of some of the most innovative and successful product launch strategies that have transformed how films are marketed to audiences worldwide.

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